Why does it happen that when we want to go to office, we instantly think of taking an Uber, but when we want to do a cross-country road trip, we will rent a self-drive?
Or why is Coursera - a great choice for learning a new skill through a short course - not even in the consideration list when we want to decide which college to go to?
Or a McDonald’s, perfect for a quick snack, when chosen for an anniversary dinner would guarantee that you’d sleep on the couch?
The answer is…perspective. And dating apps are no different. Sure, we have evolved to look at weddings and dating as separate use-cases - Tinder/Bumble/Hinge for when you’re in college and want to date someone; shaadi.com for when you’re 28 and want to get married. But what about the in-between? It’s not that the primal urge for a partner dies down when you’re kicking off your career. If anything, that is the time when you most need a partner because you’ve just been born in a new world that you are trying to make sense of.
And what do people do to satisfy this need? Obviously they don’t want to get to matrimonial apps because they want to find someone they would potentially marry in 3-5 years. That job is reserved for the parent/sibling for when your dating career doesn’t quite take off. So they do just end up doing what they did earlier - get back to the popular dating apps. And what happens? We get these
So what is the solution? Well, just like how we have figured when to use and when not to use Uber, Coursera and McDonald's, we need to figure out when to be on a dating app and when to jump to something that is meant for much more than dating.
And to fill this exact gap in your life, we are building Sunday - a relationship app that would help you find someone you'd potentially marry in the future. And since everybody on Sunday would be looking for the same thing as you (no hook-ups, validations, situationships, etc), the likelihood of you finding someone worth your time and energy would be much higher.
If this sounds interesting, join the waitlist and we will let you know the moment the app is out of the workshop.
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